Northern Mortgage contacted us for a new logo for their mortgage company in Orange County, CA. The client specified he loved the color green. Without much more input, we proceeded forward with concepts paying off the fun name they have. We wanted to make sure to include some icon representing “North”, “Home” and try to incorporate the initials “NM” if possible. Below are some of the very first ideas we came up with, and how we narrowed it down to one final logo. (immediately below)

Below is the very first round of concepts we provided. Since we had very limited client input, we decided to offer a wide range of styles just to test the waters and feel out the client’s preferred style.