The following shows the process of developing a logo and brand for Akelae, a startup company serving vegan, vegetarian, gluten-free, nut-free, healthy sweet treats. The client was looking for a design that had bright colors, represented food, and said something about health. The design above is the chosen final logo. The design not only looks like slices of a pie (representing baked goods), but also citrus fruit with a leaf (health). Each slice of the pie is a different color which coordinates to each different area of her business she plans on expanding to.
Above are the first round of concepts given to the client.
The above is a sample of the stationary set we created for the business.
The above is a concept of the storefront window graphics.